I can remind myself the very first days, I heard about SEO.
I was eager to learn it and found every single SEO Guide on the internet, wonderfully informative and useful.
But unfortunately I couldn’t find somethings easily or I should say, something to the point for beginners.
Those were quite confusing days for me.
So from that day, I decided to write a compact SEO Guide for the newbies in this field.
Well, If you are a new one with confused concepts of SEO just like I use to be, in the beginning.
Then, just sit back and relax as your confusions are going to vanish.
After reading this article, you will have a clear sense of all necessary things and a path to move on, on your SEO journey.
And I’m sure, you’re gonna love it.
Starting with our SEO Guide
As already described, the purpose of this SEO Guide is to give a perfect understanding of Search Engine Optimization to the beginners.
So, I did a bit research work and dig out some critical questions which must be answered.
Let’s start with the first and the most important question.
What is SEO and How it Works?
===> SEO (Search Engine Optimization) is a combination of strategies used to increase a website’s visibility and ranking in search engines. You can say, it is a way in which the webmasters inform the search engines about the quality of their websites, to drive more organic (non-paid) traffic by improved ranking in Search Engine Result Pages (SERPs).
It mainly depends on:
- The content on a website
- Links to a website
We just need to develop above things in a way, a search engine can understand better.
But remember! While doing SEO in 2018 to make our site search engine friendly, we should never ever forget the concerns of our viewers.
We are definitely doing it for the best user experience.
Up to this point, you can ask any question if you have.
Okay! That was just an expression, and I hope your concept about SEO is a little bit clear now.
So, let’s move on with our Google SEO Guide to know more.
Here is the next question, you should ask yourself.
Why Do I Need To Do SEO Of My Website?
Let’s recall our previous SEO Definition! We are doing it to improve our site’s visibility in search engine results.
And here is Why:
Search engines are the biggest and best sources of web traffic. You may already know the major ones, which are:
For sure, social media platforms like Facebook, Twitter, and Google+ can also generate a bunch of visitors to your website.
But when it comes to the primary source, it’s always a search engine.
I can relate this to some of my friends who still use google search bar to reach Facebook.
And also, a newbie will always open google to browse anything.
Same stands true for regular internet users, whenever they wanna search anything like an article content, any type of services, products or even any information.
Another big reason which is making the search engines unique, is that they provide highly targeted traffic.
We’ll get people on our website who are looking for what exactly we are offering.
And search engines will do that on their own if we have done our website’s SEO.
Viewers from social media sites, are not targeted.
BTW targeted traffic means increased exposure and revenue.
So don’t hesitate to invest in SEO, if you want to get an excellent rate of return as compared to any other marketing option.
But if we don’t do SEO according to Search Engine/Google SEO Guidelines?
Search engines might not be able to find our site. In short, we’ll not be getting any traffic.
While we do SEO, Users’ search queries are critically important.
These are the words that users type into the search bar for finding anything.
If we are not doing proper SEO by ignoring search queries, our websites will get ignored by search engines as well.
What If I Don’t Do SEO Of My Website?
Here you must be thinking:
“Oh Man! Isn’t it the same question like the previous one? And you just told, No SEO means No Traffic From Search Engines!”
Yes! You are right.
But I want you to take a bit special insight of this question as well.
And, I am sure you won’t mind reading this interesting information.
Once your website is live, search engines will crawl it to find out what’s it about.
Now if a user searches for a topic related to your site, search engines will show it in its result pages.
Search engines are brilliant and continually improving their technology to crawl a website more efficiently.
But still, they have limitations in their operation.
This is precisely where SEO comes into action.
SEO helps the search engines to know more about a website’s relevancy and some other factors, which they can’t do themselves.
Rightly done SEO can give you thousands of viewers while some wrong moves can disappear your website from top search engine result pages leaving you with almost zero traffic.
SEO not only serves the purpose to make your site’s content available to search engines but also improves your website’s ranking by placing it higher in the search results.
And hence, more searchers will find your source quickly.
Competition is constantly on the rise and, the ones who do SEO of their platforms will surely have a distinct advantage in case of traffic and viewers.
I hope that the concepts are clearer now.
Let’s move to the next question in SEO Guide.
Can I Do SEO?
No doubt SEO is a little bit complicated, but not that much if can keep track!
The basics are easily understandable, and your way to do that can make a big difference.
The Internet is full of free resources to learn it, including this wonder SEO Guide.
Just learn then add some practice, and you are ready to go expert in that niche!
If your website is complex and you are not willing to learn and implement each and everything, you can seek the help from experts to take care of the things for you.
Here is a list of top SEO sites to help.
But remember: Having a sound knowledge of the core concepts of SEO is a must.
Here is a chart showing how google works:
I think it’s enough for now, so if someone asks you “What is SEO?” you will know the full basics in an easy to understand way.
Stay tune for my next blog were we will take a look at the structure of SEO Guide. This next section is about practical information and will be very useful to make your base about actually doing SEO.
I Have more then 7 years of experience in SEO and my experience said that without quality backlinks you won’t rank either or Search Engine.
Yes, Content is king, Long content is more powerful if you are doing niche blogging and Optimization of those containers are required. But at the end, you should digging out the powerful backlinks which can rank you up high on Google 😉
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